The 28 Days Later Formula
Invest in yourself, learn on your terms and grow a mindset that actually grows. Bite-size video lessons to help you improve your personal and professional life, one day at a time.
A$500 one payment, then watch as often as you like.
Invest in yourself
The 28 Days Later Formula is for people who are committed to change and development, and who want more from life at any stage of it.
It brings together a wonderfully mixed bag of insightful, inciteful and thought-provoking presentations from globally and domestically renowned experts. Short enough to watch with a coffee. Useful enough to change what you do after it.
Whether you're crushing it, sailing on an even keel, stuck in the doldrums or bailing out troubled waters, there's a session in here with your name on it.
#investinyourself and move into a flow state of unconscious competence in more areas of your life.
What it's about
- Being ready for change, recognising where it's needed, and actually making it happen.
- Breaking bad habits, building good ones, and spotting the sneaky addictions behind repeat failures at work and at home.
- Improving yourself, health wise as well as in business and your career.
- Becoming a better negotiator and getting better at reading people.
- Building personal and business systems that create meaning and happiness.
How it works
Buy once
Pay securely through Stripe by card or wallet. No subscription and nothing to cancel later.
Land on your lessons
You go straight to your own private lessons page. Bookmark it. Stripe emails your receipt.
Watch your way
One a day for 28 days is the idea. Bingeing the lot on a rainy Sunday is also allowed. We won't tell.
The line-up
28 days, 29 sessions. We couldn't stop at 28, and frankly nobody asked us to.

Tom Cronin
Stress management with mindfulness and meditation

Dr. Richard Kaye
The secrets of empowering negotiation

Karen Chaston
Demystifying loss

Joshua Crampton
Developing and systemising your gift for more happiness

Felicity Cohen
Why weight matters

Mariya Radysh
Why and how to get your best sleep

David Weir
Being blissfully well

Catherine Lyell
Porn addiction and sexual health

John Blicq
Innovation and future proofing

Judith-Rose Max
Four secrets to thinking holistically and achieving your dreams

Roslyn Trimboli
Back on track

Peter Williams
A whole new way of thinking about mental health

Tom Hitchcock
Black Box Thinking and a growth mindset

Gunnar Habitz
LinkedIn is your newspaper, and you are the editor

Andrew Jobling
Creating tears of joy

Shane Fozard
Booknotic: how to learn faster

Sarah Cummings
Solving the challenge of change

Luke Fenwick
Forge your legacy each and every day

Justine Pogroske
How to build a million dollar personal brand

Jacob McKinnon
Sales 101: mastering face to face selling

Jennifer McMahon
Purpose and impact

Bella Reynolds
Become a habit master: how to make change stick

Wendy Cole
Better ways of working

Samantha J
Build your empire from the inside out

Johnnie Cass
Be bold, be brave, be you

Alan Stevens
Facial profiling and persuasion

Kristy Obst
High performance living without sacrificing your health

Olivia Collins
Navigating the media: build your brand through media training

Philippe Guichard
How to apply the design process to your next idea, and your life
Dr Tom Hitchcock, Mr Purple
Tom is a business coach, speaker and the founder of Mr Purple. He put this series together because the best lessons he ever learned came from people who'd already made the mistakes, so he didn't have to make all of them himself. Just most.
He also gave a TEDx talk on exactly that: Why we need to embrace mistakes.
Ready when you are
29 lessons, 16 hours of good stuff, and no homework unless you want some. A$500, one payment.
Buy nowQuestions
I bought the series on the old site. Do I still have access?
Yes. The old shop and its logins have been retired, so email tom@mrpurple.com.au from the address you used and we'll send your new lessons link.
How long can I watch for?
There's no countdown and no subscription. Watch at your own pace and come back to a session whenever you need a nudge.
Can I watch on my phone?
Yes. The lessons play on phones, tablets and computers.
Can I share my lessons link?
Please don't. It's priced for one person, and the speakers gave their time generously. If you'd like it for your team, email Tom and we'll sort something out.
Something's not working
Email tom@mrpurple.com.au and we'll put it right.
